Informed Comment by Juan Cole

Mainstream Media and Bloggers

Matthew Haughey says he won't read our blogs if we use the term "mainstream media" (a.k.a. MSM).

A news flash for Matt: We don't care.

We don't care if you read our web logs.

The difference, Matt, is that we are independent actors, not part of a small set of multi-billion dollar corporations. The difference is that we are not under the constraints of making a 15% profit. The difference is that we are a distributed information system, whereas MSM is like a set of stand-alone mainframes. The difference is that we can say what we damn well please.

If we were the mainstream media (perhaps better thought of as corporate media), we would care if you threatened to stop reading us. Because although we might be professional news people, we would have the misfortune to be working for corporations that are mainly be about making money.

We would be ordered to try to avoid saying anything too controversial (and I don't mean "Crossfire" controversial), because we would be calculating what would bring in 15% profits per annum on our operating capital. Would hours and hours of television "reportage" and discussion of Michael Jackson or of Terri Schiavo or Scott Peterson (remember?) bring in viewers and advertising dollars? Then that is what we would be giving the public. Bread and circuses.
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